My Reputation Precedes Me…

Apologies for the pretentious post title, but if I was inclined to feeling smug (which I might be if I wasn’t so poor. It’s hard to be smug when you are 33 and still can’t afford to pay off your student loans) then I might be doing just that now.

For this summer, rather than spend ages desperately coming up with new ideas about Barcelona and frantically polishing pitches to submit to the usually deaf inboxes of various impossible-to-contact editors, for a very welcome change they have been coming to me. It started with the Editor of Easyjet Magazine, who heard about me through my regular work with Ink (the media company that seemingly publish half of all budget airlines inflight magazines) contacting me and asking me to research a piece on Barcelona’s cocktail revolution. In fact the said revolution had pretty much passed me by up until now, but thankfully some research did reveal quite a few new places, most famously Albert Adria’s new venture 41 Degrees. And then continued when the Editor of Yeahbaby (also by Ink) asked me to pitch her some summer-themed stories. Hey pronto two feature article commissions and half the effort as usual as I hadn’t had to come up with five different pitches just to land one piece.

The cocktails article was particularly fun to write as it meant checking out some of the most exclusive and expensive places in town, and blagging quite a few free drinks en route. Luckily – after find this post online I was able to track down a knowledgeable and extremely polite gentleman by the name of Albert Montserrat, who kindly agreed to help with the article purely out of his love of cocktails (what a guy!). He promptly introduced me to Jordi Otero of Banker’s Bar – the city’s most prestigious bartender (and younger than me I might add), as well as taking me to Muti’s, a speakeasy cocktail bar known only to a lucky few. Anyway much merriment ensued and you can possibly track down the article here. (Unfortunately the Easyjet Magazine website keeps getting worse). Naturally I also used some of what I learned to bash out a handy text on the best cocktail bars in Barcelona for my own site.

The article that got commissioned in the end for Yeahbaby was about street parties or ‘festes majores’. Basically during summer every district in Barcelona has its own ‘Festa Major’ or Grand Festival, which is usually little more than 4-7 days of drinking on the street, live music, dancing and the odd street decoration. Cheap, authentic and fun for me they are definitely some of the best festivals in Barcelona (hint: La Merce is biggest and best!). I had to write it from memory, which is always tough, but luckily I had the good sense to make just a smattering of notes one year which I kept on my phone and miraculously still had. It’s good to have those first hand concrete details… personally I find them hard to replicate using my imagination alone (guess I’ll never make it as a novel writer after all!). To read the piece you’ll have to navigate their website’s tricky ‘magazine reader’ thingy. Good luck – http://bmibabymagazine.com/.

So there you go prospective travel writers. Get your foot in the door, build your expertise around a destination (or several destinations) and do a great job on every commission and after a while it seems the editors start to come to you… in fact since then Easyjet have come back to me and sent me up to El Bulli to interview none other than Ferran Adria… now that’s what being a travel journalist should be all about!

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