Archive for February, 2015

A New Travel Blogging Team

February 17, 2015

Since starting my travel blog I have naturally spent a lot of time mulling over the question of how to monetize it. The question goes hand in hand with the question: who profits from travel content? The answer to the latter is easier at least and I’d say broadly speaking that three parties do:

1) The reader (who either uses the content for valuable info or inspiration)

2) The destination (assuming that the travel experience was good – and most people do enjoy their travels – then obviously the destination benefits for having been written about, as it follows that more people are likely to turn up in the near future [if that content was published on a blog/website of any influence at least])

3) The travel brands / companies / agents (obviously anyone whose services are recommended stands to gain).

We live in a world where readers expect free travel content (hell, many of them expect free movies and music, despite the higher costs of providing those… so they are certainly not forking out for mere “information”!) so that only leaves 2) and 3) as possible patrons of travel writing. The good news is that both parties are happy to invest in content marketing… the bad news is that as relatively small media (let’s face it, even the largest of travel bloggers has a fairly pifling audience compared to the likes of Conde Nast or The Guardian etc) it is hard to get the decision makers in those organisations to pay attention to us. They key I believe is teaming up…

That’s how The Travel Mob was born. More soon!

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