Posts Tagged ‘nightlife’

Barcelona Nightlife Video

April 11, 2014

People have been talking about video as a way to gain traffic for many years now, and I’ve always had my reservations… but now that Google have bought the world’s second largest search engine, Youtube, and are showing video results on many searches, it seemed well worth at least investigating if I can use video to my advantage. So I decided to invest in a video shoot, which I am hoping will drive traffic to my website, Barcelona Life…

…Now, ever since I began Barcelona Life, I concentrated on making nightlife a major content theme, conscious that the likes of Booking dot com and Hostelworld were the go-to guys on hotel info and hostel reviews respectively. Then Tripadvisor came along and stole a march on Booking dot com in the hotels sphere, plus they also now dominate restaurant reviews, and even attractions. In fact there’s one or several major player in every travel niche pretty much, from car hire to activities and tours, driving small websites like mine down in the search engine results and making it harder to survive… that’s business for you! Anyway this isn’t a sob story, but rather an experiment to see if I can’t give myself an advantage by adding great video to my content and also, by hosting it on Youtube as well, drive some traffic to my site. I chose nightlife for the film’s theme, because despite competition, it’s one area where BL is still a leading resource, and I wanted to strengthen my depth of coverage on this field.

The jury’s still out on how effective an investment in time and money this mini-project will be, but the video at least has been expertedly shot by The Travel Vlogger and starred in by many of my amigos… including the lovely Jessica from Hola Yessica, now known as the Barcelona Blonde! (I’ll give her a big up for helping out as she has her own, high quality blog and Youtube channel which you might want to check out).

Anyway you can see the results here in our video on Barcelona’s wild nightlife! And whilst it was a pain in the arse to organise, in the end it was great fun to shoot. Getting lashed on mojitos and shots in four different bars, illegal beers on Las Ramblas, killing time on Plaza Reial and taxi to Opium Mar pretty much encapsulates what a night out in BCN is all about… so do check it out if you want a flavour of the city’s vida nocturna.

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Barcelona Activities

January 17, 2012

Right, happy new year y’all. Thought I’d better lay down the first post of 2012 and I think it’s going to be a busy year. If you’ve read any of my previous posts about travel writing as a job then you’ll know that I’ve got my reservations about round-the-world blogs that naive backpackers assume are somehow going to make them millions, or in the very least fund their travels. In fact I am working on a global blog, but it’s a little different in concept… more on that in a later post!

For now I’ve been concentrating on my travel franchise, Barcelona Life, and trying to add to the revenue streams. When you start a travel guide the hardest markets to tap into – on the grounds they are the most competitive – are hotels, then apartments and then hostels. You’re fighting a losing battle if you think you’ve ever going to make any discernible income from hotel bookings when the likes of Tripadvisor, Booking.com and countless other heavily funded global brands out there are sweeping these all up, dominating both the Google search results and bidding heavily on Adwords as well. So what’s left for the little guys? Activities for one, and that’s where Barcelona certainly gives you a helping hand… there’s a million great things to do around here, and if you can help people find and book those activities then there’s a little money to be made.

From this leading article about nightlife in Barcelona I make a bit of money selling both VIP nightlife tours and pub crawls, whereas this page about food and drink tours is the perfect place to sell cookery classes, wine tasting tours and even cheese tasting why not!

That’s just the tip of the iceberg concerning what’s possible, but in order to make any money you need great Google rankings and a reliable provider who you can trust! So brush up on your SEO before you get going and make some local contacts and meet them in person if at all possible.